Does FC Barcelona choose Binance as the main sponsor?
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We may see a new main sponsor on Barca’s shirt next season as the club negotiating for a new sponsorship deal. Despite current sponsor Rakuten being keen on an extension. Barcelona is looking at other offers made by a couple of familiar names in recent years.
Binance and FTX compete to be the main sponsor of Barca jerseys
According to the prestigious newspaper Mundo Deportivo, two crypto companies, Binance and FTX, are at the forefront of the funding race.
Binance is no stranger to football as they have sponsored FC Lazio and FC Porto before. Meanwhile, FTX has been active on the other side of the globe, collaborating with baseball and basketball clubs in the US. It is reported that anyone trying to strike a deal with Barcelona is need an offer of around 60 million euros a year or more. The famous football club asked for such money with current sponsor Rakuten, but the Japanese company refused to respond to the request. However, Barcelona CEO Ferran Reverter has confirmed that Rakuten is still talking with the club. The contract between the two parties is expected to expire in the summer of 2022.
If Binance or FTX reach an agreement with Barca, it may be another win for the crypto segment, as they continue to spread their influence in the football scene.